How Breedr Adds Value to SPI Members and Beef Producers
Seminar presented by Justin Sherrard and Jessica Frankel
Breedr is a digital livestock platform designed to connect the beef supply chain and unlock value for producers. It allows breeders, backgrounders, and finishers to capture real-time animal data, track performance, and share verified information with buyers and processors. By linking genetics, on-farm management, and carcase outcomes, Breedr helps producers make better breeding decisions, access premium markets, and build trust with end-consumers.
In this seminar, Justin Sherrard and Jessica Frankel introduced SPI members to Breedr’s capabilities and explained how it can support Speckle Park breeders and commercial producers. They highlighted how Breedr integrates with BREEDPLAN and carcase feedback systems, streamlines compliance and record-keeping, and creates opportunities for SPI members to participate in supply chains that reward data transparency, sustainability, and eating quality.
